Story of the UFW Flag
In 1962 Richard Cesar at the request of his brother Cesar E. Chavez designed a flag, which later became the United Farm Workers flag. Cesar wanted an Aztec eagle and after several attempts Richard Chavez made the symbol of the eagle representing a pyramid. The red-white and-black NFWA Flag was unveiled at the Union’s first convention in 1962, in an abandoned theater in Fresno, California. Cesar made reference to the flag by stating, “A symbol is an important thing. That is why we choose an Aztec eagle. It gives pride… When people see it, they know it means dignity. To me, it looks like a strong, beautiful sign of hope.”
The Symbolism of the Flag:
The black eagle signifies the dark situation of the farm worker. The Aztec eagle is an historic symbol for the people of Mexico. The UFW incorporated the Aztec eagle into its design in order to show the connection the union had to migrant workers of Mexican-American descent, though not all UFW workers were Mexican-American.
The white circle signified hope and aspirations.
The red background stood for the hard work and sacrifice that the union members would have to give.
The UFW also adopted an official motto, “Viva la Causa” (Long Live Our Cause).